Our work always starts from the understanding of obvious or hidden logics among objects and finalizing by putting the design in its right place in the context.
Objects and their appearances have origins. The combination of geography and climate, society and politics, economics and culture forms the “present” that we have today. Our reaction to the “present” influences the future. We believe a good design is neither self-staging of design concepts nor self-expression of formal languages, but a proper reaction to its context.
We are curious about the variety of our world, and we respect with awe its interconnected logics. We believe that every reasonable design concept is tailor-made because design conditions vary all the time.
We try to express our design concept in a simple and direct way with no obscurity and ambiguousness. We firmly believe that the convincing and self-evident simplicity creates aesthetic experiences.